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About Us
Opened in the Spring of 1993, Play It Again Sports in downtown Soquel
has grown into the largest new and used sporting goods store in
Northern California. Owned by Soquel High graduate Tom Frankl (class of
'87), the store has expanded on two separate occasions. Year after
year, the store gets bigger and bigger, currently featuring over 20,000
individual pieces of sporting equipment. Deceptively small from the
outside, the store boasts a front room, a back room, and a "sports
basement" downstairs to maximize over 6,000 square feet of wall to wall
sporting goods. People who have driven by for years are constantly
amazed when they finally step inside the store. Time after time we hear
people say they can't believe how big it is inside (and that's before
they even check out the downstairs!).
Staff
The staff consists of several sports fanatics, all of whom have
actively participated, coached, and still continue to compete in
various sports. Nobody on our staff is on commission, just eager to
help. We love sports, we love equipment (our favorite time of the day
is when UPS delivers--it's like Christmas 365 days a year), and we love
to help! Once you have experienced our store, you will notice we have a
strong belief in service. We have an owner who is in the store every
day, and is completely accessible to any and all customers. We want to
make certain that your experience in our store was a great one! We are
sure that if you love sports as much as we do, you won't leave
disappointed.
Community Service
As a store, we are also extremely involved in the community, sponsoring
several charities, tournaments, and fund raisers every year. We keep
our emphasis on the events that raise money for local programs, and are
always interested in hearing of new ways to benefit the community.
Awards
In 2000 we were recognized as one of the top 20 franchises in the
Northwest (out of 46 stores). In 2001 we were recognized as one of the
top 20 franchises in the entire Western region (out of 121 stores). And
since 2002, we have been recognized as one of the top 5 franchises in
the entire United States (out of more than 500 stores—right here in
little old Soquel!). 2008 Marks our 15th year !
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